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MTN Unveils Digital Radio in Partnership with Next Media

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Wednesday on 15th December 2021in Kampala Uganda: MTN Uganda unveiled a digital station targeting the youth, in partnership with Next Media Services, the leading media conglomerate in the country. Named Pulse Radio, the youthful and funky, fully online radio station, is aimed at providing the youth with insightful entertainment and information that is tailor-made for them.

Launched under MTN’s youth segment known as MTN Pulse, Pulse Radio will still uphold the MTN Pulse values of fun, excitement, attitude and ambition by providing entertainment and information aimed at spurring the country’s youth to the realization of their full potential.

The new MTN Pulse radio can be accessed via the link pulseradio.mtn.co.ug and is both visual and audio enabling pulsers listen or watch depending on their vibe. They do not need to download any other app as the radio can be accessed by any internet enabled device with a browser. They can also engage with their friends as they listen to their favorite programs or presenters via the live chat section in real time.

With the Pulse Radio portal zero rated, all listeners will be able to access the funky station at no data cost all day long. Running under the tagline ‘Your Vibe, Your Way’, the interactive youthful radio station will feature content curated by the youth for youth to further allow them the cautious freedom of listening to a station that suits their needs.

While launching the digital radio station at the Golf Course Hotel in Kampala today, Somdev Sen, the MTN Chief Marketing Officer said that the vision behind the creation of the Pulse radio was informed by MTN’s desire to avail the youth with a space that suits their needs and one that delivers entertainment and information that is in tune with their outlook to life.

“Youths have their own needs such as employment, special offers on products and services as well as unique consumption habits of information and entertainment, which we fully believe Pulse radio will be able to address from their point of view. The fact that many youths are online, an online radio is the most ideal way of reaching out to them,” Somdev said, adding that this innovation is in line with MTN’s ambition 2025 strategy of leading digital solutions for Africa’s progress.

“As Next Radio, we have worked on Pulse Radio for over two years. We have put together our great talent to create content for the pulser and allow them to create their content. This online radio shall get you hooked if you are a young, dynamic person. Why? Because you decide what to consume, whenever, wherever”. Marcus Kwikiriza, General Manager Next Radio.

The new Digital Pulse Radio is but one of the many services that MTN has secured for its youth segment customers. In addition to offering them discounted MTN products and services, the youth on MTN Pulse automatically qualify for discounts and freebies with various MTN Pulse partners.

To become an MTN Pulser, simply download the MTN Pulse App available on both Google play and iOS app stores and take over the world. The MTN Pulse app is an interactive platform where everything about the Pulse Nation lives including the funkiest content and offers from MTN Uganda and its Pulse partners. You can also learn more about the Pulse Nation on the MTN Pulse microsite.

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Benon and Vamposs share rehearsal teaser videos

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The much-awaited fifth episode of Tusker Malt Conversessions is about to drop, and oh boy, it’s going to be a musical rollercoaster like no other!

The teaser videos that have been circulated on social media have left fans tapping their feet in anticipation as the dynamic duo, Benon and Vamposs, gear up to deliver a heart-warming episode.

The teaser gives us a sneak peek into the rehearsals where Benon, with his signature smile, promises fans, “just be ready for surprises, and I think people should expect a premium Benon & Vamposs.”

These two maestros have been instrumental in shaping the Ugandan music scene, and now they’re back to spill the beans on their journey, success, and maybe a bit of their infamous banter.

“The creative process has been hectic; we still have the chemistry, and I think it’s something that comes from performing together for a long time and the many years we have crafted our art…,” reveals Benon in the teaser.

But it’s not all serious. Vamposs can be heard poking fun at Benon’s love life, adding a dash of humour to the mix. “I don’t see where you even got this love that you are writing about except lying to this crowd,” he jokes.

On a more sombre note, Vamposs shares, “We have a lot of different stories. We are working with the band to see how mellow we can get. It’s not going to be all that rough,” hinting at a different stage presence which will be more intimate in comparison to their usual vibrant performances.

Music lovers should save the date; Sunday, March 3. The fifth episode of Tusker Malt Conversessions featuring Benon & Vamposs will be live on the Tusker Malt and Swangz Avenue YouTube channel at 6 pm. Don’t miss out on the chance to witness the magic, the music, and the memories.

You can also catch up on previous episodes featuring the likes of Kenneth Mugabi, Lilian Mbabazi, The Mith, and Juliana both YouTube pages.

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Ronald Mayinja reveals the inspiration behind his classic song “Necklace”

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Renowned Ugandan singer Ronald Mayinja has shared the story behind his popular song “Necklace.” Born in 1976 in Benja-Gomba, Ronald Mayinja has produced numerous hit songs throughout his career.

Necklace, in particular, has remained one of the favourites among fans, especially those in love. At a press conference for his upcoming concert Old is Gold Mayinja at 49, the singer disclosed that the inspiration for the song came from his girlfriend Julie.

Julie, who attended boarding school while Mayinja was in day school, sparked his fears of losing her to someone else. He penned down “Necklace” as a request for her to entrust her necklace to him to cherish in her absence.

However, after receiving advice from Mariam Ndagire, Mayinja decided to make the song more relatable by expanding its meaning beyond his personal experience.

He hence created a song that resonated with anyone who has ever been in a long-distance relationship or felt the ache of missing someone they love.

He crafted lyrics that painted a vivid picture of two souls yearning for each other’s presence, using the metaphor of a necklace to symbolize the connection they shared.

Over the years, “Necklace” has remained a timeless classic in Ugandan music. Its universal theme and emotional resonance have allowed it to transcend time and continue to touch the hearts of listeners, regardless of age or background.

Mayinja’s decision to expand the song’s scope and make it relatable to a wider audience proved to be a stroke of genius, cementing his status as a celebrated veteran musician in Uganda.

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MTN Uganda| CEO’s congratulatory article for UCC@25

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MTN Uganda congratulates UCC on its silver jubilee.

Sylvia Mulinge, CEO of MTN Uganda spoke to our journalist about the significance of the Uganda Communications Commission’s 25-year celebrations. UCC regulates the communications sector, which includes telecommunications, broadcasting, radio communication, postal communications, data communication and infrastructure.

Below are excerpts of the conversation;

Q: What message would you like to convey to George William Nyombi Thembo on his appointment as the Executive Director of the Uganda Communications Commission (UCC) and to UCC as they celebrate 25 years?

A: We extend our heartfelt congratulations to George William Nyombi Thembo and the entire team at the Uganda Communications Commission on their 25th anniversary. Their dedication and leadership have played a pivotal role in shaping Uganda’s telecommunications landscape and driving digital transformation. We look forward to continued collaboration with the UCC in advancing our shared goals of connectivity, innovation, and economic empowerment for all Ugandans. Cheers to 25 years of excellence, and here’s to many more years of success ahead!

Q. Let’s delve into some of the milestones achieved in partnership with the UCC. Firstly, could you elaborate on MTN Uganda’s support for UCC’s projects such as the Uganda Film Awards?

A: Thank you. Indeed, our partnership with the UCC has been instrumental in driving initiatives like the Uganda Film Awards. At MTN Uganda, we believe in the power of youth and creativity in propelling Uganda’s development forward. Supporting platforms like the Uganda Film Awards not only celebrates local talent but also empowers the youth to showcase their creativity on a global stage.

Q: That’s commendable. Another area where MTN Uganda has made significant contributions is the Uganda Communications Universal Service and Access Fund (UCUSAF). Could you shed some light on MTN’s involvement with UCUSAF and its impact?

A: MTN Uganda has always been committed to bridging the digital divide and ensuring that all Ugandans have access to essential communication services, because we believe everyone deserves the benefits of a modern connected life. Since its inception Our contribution of UGX 36 billion alone to the Uganda Communication Universal Service and Access Fund in 2023 underscores this commitment. This investment has facilitated the expansion of communication infrastructure to underserved communities, ultimately enhancing connectivity and socio-economic development across the country.

Q: Let’s shift gears now to the groundbreaking announcement of MTN Uganda being granted 5G spectrum license by the UCC. What does this milestone mean for MTN Uganda and the country’s digital landscape?

A: Receiving the first 5G spectrum license from the UCC is a testament to our shared vision of driving economic growth and empowerment in the digital era. Embracing 5G technology opens up a world of possibilities for Uganda, from attracting more investments to fostering innovation and positioning the country as a digital hub in the region. We are excited about the prospects that 5G promises and remain committed to leveraging this technology to transform lives and businesses across Uganda. It’s these collaborations that inspire our brand’s clarion call that together, we are unstoppable in the pursuit of common aspirations to progress our communities.

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